Logos Various


Client: Various
Brief

When working on logo projects, I start by asking questions, listening, and taking good notes.

Research

The research always involves dozens of sketches. I try to understand the language of the target audience and find a way to create something that resonates with them.

Solution

I believe simplicity is more effective than complexity. However, I still think that logos should have a strong platform and encompass propositional density.

DePaul AIGA Logo DePaul AIGA Logo on T-Shirt Partners Young Adults Logo